MUA Jenny In the beauty world, trends come and go, but there’s one brand that’s taken over the skincare scene in 2025, especially among Gen Z — Laneige. Known for its innovative products and commitment to hydration, Laneige has made a huge impact on skincare routines everywhere. So, why has Laneige become a viral sensation? Let’s dive in and explore why their products are a must-have for Gen Z, and why these particular four stand out!
1. LANEIGE Lip Glowy Balm
The LANEIGE Lip Glowy Balm has become a Gen Z favorite, and for good reason! This product isn’t just about hydration — it gives your lips that perfect glossy finish that’s so popular right now. Packed with nourishing ingredients like shea butter and a blend of fruit extracts, this balm locks in moisture, keeping lips soft and smooth all day. The glow factor is a huge plus, as it gives a natural shine without being overly sticky. Plus, it comes in a range of delicious flavors that make it a fun, feel-good addition to any skincare routine. Whether you’re prepping for a makeup look or just want to keep your lips hydrated throughout the day, this lip balm is a standout.
2. LANEIGE Water Bank Blue Hyaluronic Moisturizer
When it comes to skincare, hydration is everything — and that’s where the LANEIGE Water Bank Blue Hyaluronic Moisturizer truly shines. This product features Laneige’s signature Water Bank technology, which helps to lock in moisture for long-lasting hydration. What makes this moisturizer particularly popular among Gen Z is its use of Blue Hyaluronic Acid, a next-generation ingredient that deeply hydrates and strengthens the skin’s moisture barrier. With a lightweight, gel-like texture, it absorbs quickly, leaving skin feeling plump, smooth, and refreshed without being greasy. It’s perfect for those with oily or combination skin, and the cooling sensation it gives upon application is a favorite among those who want to beat the effects of stress or environmental factors on their skin.
3. LANEIGE Water Sleeping Mask
The LANEIGE Water Sleeping Mask has been a cult favorite for years, and it’s not hard to see why. As a nighttime treatment, this mask works its magic while you sleep, replenishing your skin with much-needed moisture and nutrients. Infused with hydro-ionized mineral water and a variety of botanical extracts, it helps to rehydrate and calm tired skin, making it look radiant and dewy by morning. For Gen Z, the appeal of minimal effort for maximum payoff is key, and this product delivers just that. Simply apply it before bed and wake up to refreshed, glowing skin. It’s perfect for combating dryness, dullness, and the effects of screen time — something we all need a little help with.
4. LANEIGE Cream Skin Refillable Toner
Sustainability is a big deal for Gen Z, and Laneige’s Cream Skin Refillable Toner hits all the right notes. This unique product combines the benefits of both a toner and a moisturizer, offering deep hydration and a balanced, smooth complexion. It’s formulated with white tea leaf extract to soothe and hydrate the skin while restoring its natural balance. Its creamy texture is like a drink of water for your skin, leaving it soft and supple without any sticky residue. Plus, the refillable packaging is a nod to eco-conscious beauty, which resonates strongly with younger consumers who are looking for ways to reduce waste and make more sustainable choices. It’s the perfect toner for those looking to simplify their skincare routine while still achieving glowing, moisturized skin.
Why Is Laneige So Popular with Gen Z?
So, what is it that makes Laneige so viral among Gen Z in 2025? For one, the brand’s focus on hydration is exactly what younger skin needs. Whether it’s dealing with stress, long hours in front of screens, or just the challenges of ever-changing environmental conditions, hydration is key to maintaining healthy, glowing skin. Gen Z also loves Laneige for its science-backed formulations, luxurious textures, and the way the products make them feel pampered without spending a fortune.
Laneige also embraces sustainability and inclusivity, both of which are big priorities for Gen Z. The brand’s refillable products and eco-friendly packaging choices align with their values, making them a brand that Gen Z not only trusts but wants to support. It’s a combination of effective skincare and social consciousness that’s hard to beat.
Conclusion
Laneige’s rise to the top of Gen Z’s beauty radar in 2025 is no accident. With its innovative, high-quality products like the LANEIGE Lip Glowy Balm, Water Bank Blue Hyaluronic Moisturizer, Water Sleeping Mask, and Cream Skin Refillable Toner, the brand has perfected the art of providing hydration, comfort, and luxury in a way that appeals to younger consumers. If you’re looking for skincare that delivers results, feels great, and aligns with your values, Laneige is definitely a brand to check out.
